For those who don’t know, Mike and I are resolute on starting a brewery, and we’d like to see it happen within the next few years. We have a problem though. It seems like it is easier for us to come up with brews, brewery ideas, and general business plans than it is a name.
Why is this so difficult? You can modify your business plan. You can swap out your equipment. You can drop or add beers to your breweries lineup. You can’t change your name (well you can, but it is HIGHLY inadvisable). Besides the immutable nature of this branding, a name can reflect a lot about the brewers. For example, naming our brewery “Flower Power,” might lead customers down certain paths of assumption we would not be prepared to substantiate.
That being said, we’d like to ask for some feedback on some name ideas. we have a poll posted in this post, as well as in the sidebar of our main page. Please only vote once, and feel free to leave feedback in the form of comments as well.
You may note the spiritual theme. For sake of context, Mike and I both hold graduate degrees in the field of theology and would like to incorporate that history throughout the brewery. Thanks, and feel free to share this poll!
***DISCLAIMER***
We are asking for feedback. Results will not necessarily choose a permanent name outright.
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I am balding, therefore I commiserate with Elisha. It’s too bad I can’t curse someone in the Name of the LORD, and have bears maul them. Sad indeed.
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I like Holly Rollers the best. It indicates that even though you are both men of faith, you’re still easy going and don’t take things too seriously.
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I would just name it “Thank Heaven For Beer Brewing Co”. You already have some recognition with that name, why not take advantage of it? In the future, you can tie the website to the brewery seamlessly and you can leverage your loyal fan base.
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@Big Tex…I’m fighting the follicle battle myself. It’s demoralizing.
@Howard….thanks, I appreciate the feedback and take that as a compliment
@Scott…thanks for the feedback. Mike and I have discussed exactly that. The only thing we are not keen on, is the word “beer” in a beer brand. We did put “Thank Heaven Brewing” as an option. We like the idea of fluidity.
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Good point. While I like a lot of the options you came up with, Thank Heaven Brewing is the one I voted for.
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I agree with Scott on “Thank Heaven For Beer Brewing Co”. You could Brand it as THB Brewing Co. But I voted for Thank Heaven Brewing. Works either way.
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JayZeis, thanks for the feedback!
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While I am not religious I find some of the names to have good humor behind them. Also it is a part of the both of your lives and the sort of theme of the site. I really like Are the Gods Mad? and Holy Rollers (Simpsons reference).
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Thanks Heathen, err..I mean Mike. Just kidding of course. Feedback like yours is what we were hoping for. I don’t worship Satan, but I still enjoy a bottle of Dark Lord. And while I’m not Jewish, I love the Jewbelation series from He’Brew.
I’m not familiar with The Simpson’s reference…I just thought it sounded funny, and I am all to familiar with the stereotypical “holy rollers.”
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Went with the THB. I think the Thank Heaven would catch on pretty quick. I can see myself ordering one at the bar. How about the name of the first brew?
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Steve thanks for stopping by the site…we have to decide on our first brew. that will be another series of gut wrenching decisions!
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It was meant as a compliment
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Me, I like Purgatory Brewing. But like Steve says, THB does have a nice ring when ording at a bar
Good Luck Brother!
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Sorry I didn’t get back sooner. At one point on the Simpsons Homer’s bowling team plays the team of Ned and Maude Flanders and Rev. and Mrs. Lovejoy and they are named the Holy Rollers.
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THB it is just meant to be. Either that or I like Fat Elk Brewing, but that really doesn’t have anything to do with this.
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