Good news is certainly cherished in these seemingly perilous times, particularly when it comes to the beer industry. Thus I broke out in song and dance the other day as I read some encouraging news from Orange County, California at the relative success of a neophyte brewery (11month old), The Bruery, named after founder/owner, Patrick Rue.
I would suggest to all Thank Heaven for Beer readers to keep your eye on this new venture, as I believe it may be headed for success. Here’s why.
In the brewing business–actually any business–the market is flooded with a proliferation rehashed themes. Namely, I am thinking of beer style and presentation, and I am predominantly narrowing my thoughts to the American Beer Industry. Just about every new microbrewery that pops up finds it necessary to put out the same style of beer as every other company out there, and present in the typical manner. Of course I realize that there are limited number of styles, but really…does EVERY new brewery have to highlight it’s IPA? Those breweries that succeed more than the rest are those that break away from the trend and create their own market.
I think The Bruery may posses this progressive thinking. It could possibly be that Patrick Rue just brews the beer he loves. Either way, this Bruery’s line-up looks deliciously different. Old style brewing and packaging with innovative ingredients should land Rue on the map. Their brews are as follows:
Orchard White: Unfiltered, bottle conditioned Belgian-style witbier
Black Orchard: Unfiltered, bottle conditioned Belgian-style black wheat beer
Saison Rue: Unfiltered, bottle conditioned, Belgian/French-style farmhouse ale
Saison De Lente: A light blonde, hoppy Saison
Trade Winds Tripel: Belgian-style Golden Ale with a Southeast Asian twist
Autumn Maple: Brewed with 17 lbs. of yams per barrel–Bruery’s take on pumpkin ale
Partridge in a pear tree: Belgian-style Dark Strong Ale, brewed with our brewery-made dark candy sugar
Batch No. 1 Levuds: Pepper-like spiciness and fruit forward flavors of pear and apricot.
Please take a little time to go the The Bruery’s Website and explore this start-up brewery in detail, and/or stop by Patrick Rue’s BLOG to show support. If you live in California you should make a trip to the brewery and buy a few bottles.