The ubiquitous beer among beer geeks, for a while, was an IPA. The style is still extremely popular…some people are simply hop heads. However, many people enjoy several other styles of beer, and there has been a recent resurgence in sour ales. Classics and new world versions are beginning to abound. To me, this is a very nice change. Sours are perhaps the most interesting and intricately weaved beers, at least in my mind. Yet, they’ve not achieved the level of popularity that is enjoyed by IPAs, specifically American versions. So what’s the new IPA? Is there one?
It seems to me that the new most popular style of beer is not a style at all. The replacement for the IPA is, ostensibly, the collaboration brew. This thought stuck me yesterday when I saw that the largest craft brewer (Sam Adams) is doing a collaborative brew with the oldest licensed brewery in the world (Weihenstephaner). This could likely be the largest collaborative brew currently possible among brewers (unless Budweiser and Miller do a triple-hopped collaborative brew mixed with horse dung…there are ways to improve their product).
Think about it. Collaborative brews have achieved an extremely meteoric rise in popularity (can I really say extremely before meteoric?). Where were the collaborative brews two or three years ago? Now they are everywhere. This goes to show how mercurial the minds of us craft brew drinkers are. The fast rise in popularity has almost made collaborative brews hackneyed. Okay, that might be overstating the case, but it seems that collaborative brews are showing up everywhere. Why is this?
In some respects, I began thinking that perhaps our post-prohibition discovery of craft brews is a case where repression made us go crazy. Did we grow-up to fast as craft beer drinkers? I don’t know. But we are rarely comfortable with the simplicity of a well made lager or British ale. When we started drinking craft beers, we pushed hard, we pushed fast. In short, we rushed headlong into craft beer with abandonment. I think typical of our American attitudes (myself included) that maybe we have been impatient with our growth, like a 7’0” clumsy fourteen year-old. Sure, we will be a great basketball player once we mature, but in the meantime we might be a bit awkward. Point being that I think in some respects we shot up too fast. Hence the demand for more and more.
Our extreme categories, our big IPAs, and our otherwise pushed boundaries seem to have left us reeling a bit. Maybe the reasons we are seeing so many collaborative brews is because we now tire so quickly of our commonplace IPAs and other styles. On top of this, there is so much out there that we feel obligated to drink it all and are afraid to like one beer too much. So, the one-timiness and uniqueness of the collaborative brews helps us to feel that we are on the move and drinking history (in a sense). We are always getting something new, more unique, bigger, stranger or a plethora of other adjectives that fit into our perpetual thirst.
This sounds really critical of people and collaborative brews, but it isn’t. I’m simply point to why I think we are seeing so many and why I think collaboratives are the new IPA. In fact, here is my positive spin of collaboratives. People are not just drinking IPAs anymore. Collaborative brews offer people a chance to try a style they might not have had or normally stay away from. This is a good and horizon-expanding exercise. Perhaps people will rediscover a style that they’ve written off.
When I found out that Orval was brewing with Boulevard, I was excited. I saw that it was an imperial pilsner and thought that it might be a great beer. It is telling that certain people on beeradvocate and other large review sites were automatically critical before even tasting the beer. To me, this is, once again, indicative of certain factions in our beer culture tending toward extremism. The thirst for crazier and crazier beers seems to be insatiable. Problem is that we will eventually find ourselves grasping at straws because we will have seen and done it all. Personally, I’m excited that collaboratives offer the chance to try good beers brewed together. So what if it’s a pilsner? I’m looking forward to trying excellent ones.
As I said, collaborative brews give us all unique opportunities to try new (or classic), beers and I’m happy about that. By all means, keep those beers coming. But I suppose my question might be deflating if I maintain an attitude of wanting bigger, crazier, and stronger beers. What’s next? That’s the question. It seems that our drinking is a bit like Jimmy Hendrix on guitar. He stopped recording because he had run out of new material and new ideas. Yet, the best stuff he did was blues, which was not really new at all. Newer, bigger, and more isn’t always better… is it?
What is next? It’s hard to imagine that our beers will keep getting stronger. Are our IPAs going to get IPAier? Collaborative brews offer something new indeed, but they already seem to be getting old. I remember last year at Dark Lord Day when I got some Popskull; Three Floyds did a collaborative with Dogfish Head. Everyone was excited about the brew, couldn’t wait to drink it. Here are two breweries that make huge and unique stuff. For my part, I thought the beer they made was terrific. However, many people were very critical of the brew. Why? Only because it wasn’t huge. In fact, it was a very traditional ale. Yet, some people couldn’t see beyond their expectations and attitude of extremism.
Some of us beer geeks may be a bit like adrenaline junkies in our extremism. We kill ourselves for the next thrill or we simply get bored with the chase. Still, it seems in our youthful beer brashness that we’re asking what’s next. But we need to be careful because we might not find anything after a while.
What’s next for me? Just enjoying good beer. Re-visiting classic pilsners, porters, and a world of great beer that is all around me. The new IPA for me is the the old IPA. It’s Jimmy Hendrix playing the blues rather than trying to keeping pushing the envelope.
I love the thrill of the chase. Getting those one off unique beers is what I love the most, out side of brewing my own. If you ask me, that is what is replacing the IPA’s now are the one of rare brewery releases, whether it is a sour, aged, or blended beer. These seem to be the hot beers now.
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Brewery-only stuff will always have its place, but it’s hard to have a blockbuster with only 500 bottles. The collaboration is definitely the big fad for the moment, along with barrel aging. The sour/funky thing is definitely on the upswing, but it’s actually pretty hard to do right, so I’m sure we’re in for a rash of bad/underwhelming bug beers. As for the IPA, it won’t go anywhere. Now we have black, brown, and red IPAs, along with the double/imperial IPAs, pretty much every brewery has at least one form of IPA.
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I think the brewery only place is a great point to bring out. It really nods to the local beer lovers. Honestly, I think IPA will endure, too. It’s precisely for the reason you mention. There is a lot of room for movement on the style. Don’t get me wrong, guys…I love the chase, too. I have Black Tuesday, Dark Lord, Popskull, Life & Limb and ton of other collaborative or otherwise beers. Both of you have a more balanced approach and can appreciate a good classic beer, too…right? I think the rare brew releases are replacing to a degree also. Personally, the widest scale one seems to be collaborative, both in availability and profusion. Thanks to both of you for chiming in. You always have a good and thoughtful interaction to add, which is the point.
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Lately the chase for brewery exclusives has killed me. It’s addicting as hell. I end up doing so many trades but it’s fun getting those exclusives. I’ll admit it, I’ve bought some stuff off ebay too.
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Ahh! The truly pricey way to do it. It’s rough trying to keep up with all the stuff. Better off to focus on what you can readily get sometimes…or count on your little bro a bit like I do.
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Re: Sours. I see more and more sours available, but I wonder if it will ever become as prolific as the IPA. The IPA emphasizes a common ingredient and feature of beer: hops and bitterness. However, a sour beer? To the uninitiated, that sounds like chocolate cheese (don’t laugh, I’ve actually seen it). I mean really, my beer… sour? To most, it’s a combination that doesn’t compute, so I’d imagine there will be some lag time if the sour beer ever catches the faddiness of the IPA.
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Of course I can appreciate a good “normal” beer, which is why Pale Ales and IPAs will be king for the foreseeable future. They’re cheap, flavorful, lighter, session-ish strength, variable, and ubiquitous. I know walking in the door of any brewpub that they’ll have an IPA, and it will probably be decent, if not the best beer in their everyday lineup.
I thought about another point about the collaborative beers after my last post. There’s a high incentive to do these beers, because they’re almost guaranteed to sell out. It’s the same with the anniversary beers and the annual vertical series. So if you look at Stone in particular, they’re usually good for 2-3 collaborations a year, plus Vertical Epic, plus Anniversary Ale, all of which will sell very well. If they spent those cycles making more IPA, Pale Ale, or Arrogant Bastard, I guarantee their sales numbers would be much lower.
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[...] What’s the New IPA? | Thank Heaven for Beer thankheavenforbeer.com/2010/01/26/whats-the-new-ipa – view page – cached Craft beer trends are a funny thing. I think collaborative brews are new new IPA. Anyone else been seeing a lot of these? [...]
Great article Mike. I’ve been thinking a lot about this since you wrote it. I’ve come to the conclusion, that within the walls of the craft beer community, IPA is slowly being uprooted by other styles such as Sours, Collaborations, and like Peter said, Brewery Specific Releases.
BUT…
This is only within the craft beer community.
Case in point, I have a few friends who drink a whole bunch of cheap Macro. But if you talk to them about better beer, they LOVE ipa. If they go to the local bar with a better selection, IF they stray from the $2 domestic drafts, they hit up the IPA. It will be a long time before IPA is uprooted at all levels.
Regardless, I share your sentiments. What’s next for me is just good beer!
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Guys, I don’t want to imply that IPA will fade out of existence or anything. Part of what I was getting at is that the craziest among the beer geeks will end up being disappointed if they keep jumping to the next rock all the time. Pretty soon, there won’t be any rocks at all.
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A few thoughts on your well done post…
Just the other day I posted about how we need a special website just to track collaborative beers.
IPA’s are going to continue being a coveted beer because of the new hops like Nelson Sauvin that seem to come out of the woodwork.
I heartily concur with simply enjoying the next beer, whatever the style. I do not want to limit myself to Monster beers. Give me the Bruery’s Mischief over Black Tuesday any day of the week.
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I need to pick some of that up. I’ve not been out there for a while. I plan on going sometime soon but I’m waiting to set my mill up…I pretty much only go when I buy homebrewing stuff. I work every Friday and Saturday, so I don’t get a chance to buy in the tasting room. I think you’re right about a website called collabtracker or something. Honestly, it’s hard to keep up on beers within a 4 or 5 hour radius.
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[...] far as beer fads go (which we have discussed here and here) the imperial craze (that is, big malty beers with big ABVs) was never so obvious to me as [...]