Let’s face it, America is in a second infancy of beer drinking. Starting out, we had people who came from Europe (and elsewhere) for whom drinking was essentially ancient tradition. However, tee-totaler prohibitionism drove a wedge between the populace and beer. Not only did it drive a wedge between the general American public and beer, it drove it between belief (religious) and beer. The happily married couple of beer and church was wedged apart by religious extremism and anti-German sentiment. Racism and bigotry has often been one of the greatest dividers among the human race. Divided were we.
Once “beer” was re-introduced to the American public, it was ever marred by the strained relationship. Vapid products like American light lager gained hegemony (and still does!) the market place. Of course, the role of conservation during the Great Depression regarding more important matters and the subsequent world war drove the need to save precious grain for more essential matters. It’s funny how once things change, they stay the same. We more or less had an entire generation of people weaned on flavorless American lagers. It wasn’t until the beginning of the homebrewing revolution that people became “aware” of real beer. Furthermore, it wasn’t until 1979 that it became legal to brew at home. Even further, I’d venture to say that the average American wasn’t really aware of craft beer until recent years.
Now the industry is blowing up. Even the big boys are playing along with their supposedly craft products. The whole system is moving at a breakneck speed, although I’m hoping things will just relax a little bit. Actually, I write this because of some craft beer drinkers with whom I’ve come in contact. They are excited about good beer—but always on the next one, taking little time to enjoy what’s in front of them. I’ve been guilty of this, too, so I’m not simply pointing fingers at people. However, I’m excited about the prospect of us as Americans slowing down a bit and getting comfortable with good beer.
It’s a bit of a Catch-22 because this situation fuels growth and interest in craft beer, something I’m hoping to have around in the next few years. However, we need to be able to relate to those persons who are just now getting into the world of craft beer. We want to usher them in gently, not move them in a “ludacris speed” (thanks to Spaceballs for that one). What are we going to tell the craft beer neophyte? Try this, this, this, that, this, that, that, that, these, those, go there, do that… If we do that, we may lose them. There is a time for venturing into more and more selections, but I’m looking forward to the day when we’ve all, including myself, gained enough maturity to be comfortable drinking good beer without worrying about all the beers we’ve not had. Sometimes I really do feel like a baby beer drinker looking at this huge world around me. All the sensory data.
As a metaphorical sidebar, babies learn a ton in the early stages of development so we should drink in the knowledge while we can… but let’s learn to relax a bit, too.
I’ve got nothing to add – but thanks for the brain food! Definitely one your best posts right here.
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Thanks for saying that, Scott. Seeing as how that’s over 600 posts, I’ll take that as a big compliment. The irony is the post right before this one. I think I’m still guilty for going after this or that beer but I can also appreciate a good hefe and don’t feel like I have to match beer brawn (as it were) with people.
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Well, I’ve said it many times before – I learn at least one new thing from almost any given post here; they’re ALL good. But, this one really got me thinking and what you say is absolutely correct. Hitting upon Nate’s social media posts, this is all becoming a big part of the industry as well.
Beer enthusiasts, such as yourself, will write about this beer or that beer – other beer enthusiasts will seek out said ‘must-have beers’ and in turn write about them – buzz is generated and it goes on and on.
Its good for business really, and I’m sure Nate will talk about how smart breweries who market to the uber-beer-geeks (not you Micheal ) really have an efficient and cost effective (free) way of getting the word out about a product in an organic and wholly unmanufactured way. I’m surprised more are not harnessing this built in PR and sales force.
I would bet that the explosion in the market that you refer to can be linked to the explosion of the buzz generated on the web. Beer trades, beer reviews, none of that was around a few years ago – now beer sites are popping up daily it seems!
Cool stuff! But, we as consumers, and as lovers of beer, really need to chill once and awhile and smell the roses so-to-speak.
Or maybe I’m missing the point! Anyway, great post. Loved it.
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One of the great things about craft beer is that sooner or later you have to make peace with the fact that you’ll never try it all – it’s endless like the internet (BTW, did you know Al Gore started the craft beer revolution?).
It seems that there is always a style I haven’t tried, a great brewery I never heard of, or a new beer coming along that’s terrific. It’s layer after layer of wonderfulness. I have decided early on to give up on keeping up with everything or trying to compete with the knowledge that other beer nerds possess. Instead I’m just enjoying the ride.
The real point is that craft beer has become bigger than any one of us and continues to rocket forward. And that’s a very, very good thing.
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Don’t know how I missed these last comments.
@Scott, you were on point. It’s okay to love beer and not feel like you have to try it all or pay $20 a bottle every time. I love a good Pilsner Urquell or something that just speaks to me, even if it speaks to no one else.
@Jim. That’s one thing I’ve really had to face…I won’t try it all. I’d die trying, if I had the money but it’s nice just to sip something local, fun, even simple.
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