Back when I arrogantly considered myself a musical maven, I remember growing so tired of the endless collaborations that were inundating the music industry…namely the pop music industry. If one’s career was adrift in the doldrums of consumer yawns and poor record sales, the solution was to finesse a way into the studio of ex-boy-band-member, the I-don’t-cuss-too-much-rapper, or the I-don’t-write-my-own-music-but-am-hot-and-use-a-lot-of-vibrato chick. While it worked for Santana and appeased the masses, I found it boring.
All that to say, there are a heck of a lot of collaborations going on the craft beer industry, and for the most part, I’m bored with them. Some, I can appreciate, like Avery/Russian River’s Collaboration Not Litigation Ale, as it has a good story behind it. Usually though, the beers that emerge from such collaborations strike me to be more about creating a marketing buzz (as in the music industry) than anything. Nonetheless, it is one of the few marketing strategies proprietary to the craft beer industry. Can you imagine if Bud and Coors hooked up for a collaboration? I imagine it would taste a lot like a bland watery pilsner.
Despite my boredom and slightly suspicious attitude regarding craft beer collaborations, as a homebrewer, I try to give the guys living my dream credit, that underneath the desire for shelf recognition they are really pumped up about brewing a batch of beer with a peer. As a homebrewer, I am always geeked up about collaborating with another homebrew, and obviously, since the beer will child of such collaborations will never hit the market. This coming weekend I’ll be collaborating with a buddy I haven’t seen in years. I am giddy with excitement, especially since I’ll be given the opportunity to not only collaborate with him, but walk him through his first all grain batch.
As I was daydreaming about the recipe, it suddenly occurred to me that it would be a great idea for a craft brewery to take a break from the now glut of craft-brew-superstar-collaborations, and plan a collaborative brew with a no name home brewer. I’d be more inclined to buy a bottle of DogfishHead & Joe Schmo Homebrewer Collaboration than Dogfish Head and Other Big Craft Brewer Collaboration.
Sure, as a homebrew, I am biased. I get a bigger kick out of trying a buddies homebrew than I do from tasting a super rare brew that cost an ungodly amount of currency. But, since nearly every brewer’s vocation started in the kitchen it seems a worth tribute. To some extent, this has been done. I know that Sierra Nevada collaborated with Charlie Papazian. I thought it was a great idea, and even bought a bottle, enjoying it thoroughly. I’m just waiting for a brewery to pay their respects to a little less household name.
What you think…good idea? Bad idea? Home brewers…any great collaboration stories? Am I the only one getting bored with all these big craft breweries getting together for collaborations?B
Happens all the time. Dan Ryan has brewed at 75th Street a few times I think. Julian Shrago has brewed with several CA breweries. Then there is the whole GABF pro-am thing and Longshot. It must happen hundreds of times a year. Other than 75th street and Longshot I’m not sure much of the product has been available in KC, since these are mostly done at brewpubs and not for distribution.
Also Rogue Hazelnut Brown and RIS are Chris Studach’s recipes, but not brewed with his assistance. Not sure if that counts (if it does, there must be a whole bunch like that).
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THFBeer_nate Reply:
September 27th, 2010 at 12:06 pm
Thanks for info…I still don’t know much about 75th (having just moved here and having no money to blow on beer) but it is good to hear. I can’t consider Longshot a collab…it’s more distribution of a winning homebrew recipe. If Jim Koch sat down and devised a recipe with some no name homebrewer, that’d be cool.
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Pro-Am categories are fairly common in competition, and they occupy an enormous table at GABF, if memory serves. They rarely achieve mass distribution status, though. I suppose the Sam Adams Longshot winners are the closest we get.
Collaborations in general are tough to figure, because part of what makes the best breweries the best is that they develop their own style, which by definition they compromise with a collaboration. The Saison du Buff is the superbeer, and at least that did something really interesting and different, but that’s the exception. The de Proef collabs work, too.
I think the most interesting type of collaboration is between a brewery and a non-alcohol company, like that between Victory and One Village Coffee.
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THFBeer_nate Reply:
September 27th, 2010 at 12:04 pm
I’ve never been to GABF…I’d be hoping to see a beer that received the same attention and distribution of say, one of Stone’s triple collaborations. I haven’t had the one between Victory and One Village Coffee, but yes, that’s a great idea!
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You can send me any collaborative beers that you get and don’t want.
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THFBeer_nate Reply:
September 27th, 2010 at 12:02 pm
Ha, I still would enjoy them, just not seek them out! That in mind, if I end up with a glut, I’ll let you know.
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I know that Stone has done this a few times with people like Ken Schmidt. However, I’m not holding my breath on being swooped up by a brewery any time soon. We’ll see what happens.
I tend to agree about the mass of bigger boy collaborations…sometimes it gets to be a bit much. I’d still drink them for free but I’m done paying for a lot of brew. By the way, I’d love to brew with you still. Who are you working with? Jason?
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THFBeer_nate Reply:
September 27th, 2010 at 12:48 pm
Yeah, we have yet to collaborate. Are you coming through the midwest at all around Christmas? Jason and Abbey are coming down next weekend, so yeah, gonna do a batch with Jason. Still haven’t decided on what to brew.
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I’m going to Indiana. I’m excited for you and for Jason.
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