Beer sampler packs have proven themselves an enigma to this beer scribe, who actually owes the development of his palate to these tantalizing packages. For many (yours truly included) the initial draw to the sampler is (1) economy, (2) variety, and (3) fear of commitment to six or twelve of the same potential offensive beers. I used to find myself combing through the various sampler packs, of which there were never too many, trying to find one that offered the most diverse selection of brews. But after a while, I feigned away from the samplers, and gravitated towards creating my own samplers from the individual bottles on the shelf. You see, knowing that there were so many different beers out there, even the sampler pack was limiting.
But this was not the only reason for my forsaking of the sampler…the sampler had grown stale, and was turning me off from trying many breweries whose samplers I sampled. You see, I found that every brewery was putting their run-of-the-mill base brews in the pack, and they were coming up faulty. The variety, was–in all actuality uniformity–a pale ale here, a brown ale there, perhaps an IPA for kicks and there you have it, the craft brewery “tantalizer.”
But recently, a shrinking beer budget forced me to forgo a self made sampler for the brewery standard. In the past couple of months, I’ve picked up two samplers. Both of the samplers I had recently surprised me a good deal. The first was Mendocino Brewing Company‘s sampler consisting of White Hawk Original IPA, Eye of the Hawk Select Ale, Black Hawk Stout, and Red Tail Ale. The surprise from the first was shock: Did they really put these horrific beers in here to represent their brewery? My one sentence review of this line-up is: Weak, gross, bland, and crappy. The problem this sampler created is a one time customer; I will now be predisposed to bypassing Mendocino beers.
Then I stumbled across a Heavy Seas sampler. Hesitant to try it, the high ABV’s listed on the box intrigued me, as well as the check box’s that were hand checked in magic marker, and I caved. Heavy Seas, put out by Clipper City, actually represents the brewers higher quality beers. Now there’s a novel idea! A sampler pack that is unique! My sampler contained Holy Sheet Uber Abbey Ale, Loose Cannon Hop3 Ale, and Peg Leg Stout. My one sentence review of this sampler is: Fantastic, delicious, and complex. After the Mendocino affair, I was surprised–no, shocked, to enjoy a sampler.
One failed, the other passed (not with flying colors, but I’d happily buy it again). While I will not seek out any of Mendocina’s other brews, I will be on the lookout for other Heavy Seas varieties.
The enigma? Why do most breweries who market sampler packs draw attention to their worst beers? Heavy Seas did not and won the sampler contest in my book. What is your favorite domestic sampler?
My favorite isn’t fair. One of our disributors in Indianapolis (World Class Beverages) puts together “Best of Indiana”, “Best of the Midwest”, and “Christmas” samplers with 12 good-to-great beers from their line-up.
Other than that, I’ve always been quick to pass up the samplers due to their lackluster contents. The only other one that caught my eye was the Flying Dog Canis Major 8-pack of 7oz bottles of their bigger beers, but I still didn’t buy it.
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Howard,
I too have seen the Canis Major. I actually picked it up, but put it down after considering the price and the beers inside. Overall, I am not a huge fan of Flying Dog.
The “Best of Indianna,” sounds about right, since it includes the “best,” rather than, as you accurately put it, “lackluster” contents!
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I have had the Loose Cannon Hop3 Ale and enjoyed it and had their Small Craft Warning (Über Pils) and it was okay but that one wasn’t in your pack. I have been meaning to try their stout for awhile and will have to pick that up sometime soon.
I had a good sampler from Sam Adams a while back. I contained the Black Lager, Boston Ale, Scotch Ale and Hefeweizen. But we don’t seem to get all that many good looking sampler packs here.
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Samplers… most I’ve had have been in the mediocre range. Nothing to write home about. There is one that stands out, even though I haven’t bought it as a sampler. It’s a 3-pack from Unibroue. I’ve had Maudite, La Fin Du Monde, and Trois Pistoles… all individually. Trois Pistoles would be my favorite of the three, but all are worth your time and money.
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I think that Trois Pistoles is the best of the three as well. I had their 2004 edition that I drank earlier this year, too…it was terrific. By the way guys, I’m moving across the country and trying to check in as much as I can right now. I want to post some stuff as I get chances as well. Maybe tonight or tomorrow I can get some stuff up. I’ll try to interact as much as I can. Right now my uncle and I are home brewing (steeping the grains, which is why I have a moment right now). See you guys later.
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By the way Nate, I really didn’t like that Clipper City sampler pack. It just wasn’t my style.
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I’ve had the Unibroue sampler as well and found each delicious, but, you cheated Big Tex, I asked what the best domestic samplers were.
Mike did you have the same in your sampler? I noticed that each sampler was different (a great marketing strategy). I would have rated all three beers around 3 stars. Good but not superb.
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I didn’t have them in pack Nate. I had them individually. I have seen a pack here but I don’t recall what they put in it. I know Hop3 is definitely in it.
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Apparently, my reading comprehension is substandard. Domestically, it would be the “Shiner Family Reunion.” I’d say it’s ain’t half bad. It’s a sixer with six varieties. The light, the hefe, and the blonde aren’t good in my opinion. But, the Kosmos, Black Lager, and Commemorator are good beers. (The Commemorator tastes truest to style… doppelbock.
Happy, Nate?
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Nate, you deserve an award of some kind. Your one sentence review ‘Weak, gross, bland, and crappy’ almost had me choke. Thanks for the laugh!
I think that these sampler packs are geared toward folks who aren’t normally inclined to buy ‘fancy’ beer. If you don’t know anything about beer (me) a sampler pack might make a good gift for that person you know likes beer but you want to get them something other than a case of Bud. Nothing says ‘I care’ like a sampler pack of mystery beer.
I avoid them, but I have my own built-in sampler pack system @ The Brew Club every other week!
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That’s a notable point Scott. Brewers must be putting their middle of the road stuff out there to rope in future beer geeks.
I should use the sampler more often as a gift (you are NOTHING says ‘i care’ like the gift of brew). I tend to give non beer enthusiasts stuff that I find fantastic and it is too overpowering for them.
I typically don’t consider myself funny…thanks for the compliment!
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Yeah! I don’t think your normally funny either. Obviously I’m kidding. I still laugh about stuff you did in college.
I do agree about the sampler packs and roping people in…there has to be a starting point.
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I used to buy the Sam Adams holiday 12 pack every year. It pissed me off that they’d always put 2 bottles of Sam Light in there (this was when that beer had come out so obviously exposure and saving money were factors), and that coupled with my evolving tastes spelled an end to that yearly tradition.
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Brad,
Just this week I looked at the summer sampler from Sam Adams and saw the lights thrown in there…had to role my eyes.
I did just pick up a fantastic sampler from two brothers, though.
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Great Lakes put out a sampler that I enjoyed. It was a few days past its “fresh date” so they were selling it half price… $8 for 12 beers? I am not a math wiz, but I like more beer. All four of the offerings were pretty outstanding (Dortmunder, Fitzgerald, Burning River and Eliot Ness), and if you care about Beer Advocate ratings all 4 were highly rated. I just picked up a Sam Adams Harvest Collection that was okay… I do like the 48 IPA, but I really got it because I saw the Octoberfest, which I am a huge fan of, for the first time this season. The Hazel Brown was good, but the Harvest Pumpkin and the Dunkelweizen were almost undrinkable. Of course, I did drink them, just not happy about it. And I just noticed I am responding to a 3 year dead thread. Whatever, I already wrote this. Keep your powder dry.
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One of my all-time favorite samplers is from Duck-Rabbit out of Farmville, NC. Porter, Milk Stout, Brown Ale, and Amber Ale. All are super yummy and that really matters here in Pennsylvania where we have to buy from a distributor by the case(except for in pricy bottleshops). Definitely recommend this to anyone in their distribution area.
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