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	<title>Comments on: Craft Beer &amp; The Food Industry:  The Bigger the Better?</title>
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	<link>http://thankheavenforbeer.com/2010/05/26/craft-beer-the-food-industry-the-bigger-the-better/</link>
	<description>We love beer, we thank heaven.  Begrudgingly, we admit we are not the authority on all things &#34;beer,&#34; but we know our fair share.  Enjoy the good brew with us; correct us where we&#039;re wrong.</description>
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		<title>By: beer_scientist</title>
		<link>http://thankheavenforbeer.com/2010/05/26/craft-beer-the-food-industry-the-bigger-the-better/comment-page-1/#comment-226032</link>
		<dc:creator>beer_scientist</dc:creator>
		<pubDate>Mon, 05 Jul 2010 18:45:58 +0000</pubDate>
		<guid isPermaLink="false">http://thankheavenforbeer.com/?p=5108#comment-226032</guid>
		<description>Agreed about the big beer issue.  I really hope that we get comfortable with just drinking beer and enjoying.  Forget the pissing contests, let&#039;s just enjoy good beer for being good beer.  Big beers are the like the classic argument for violence.  The more you see, the more you become numb when you see it.  It&#039;s no wonder sessions don&#039;t get much praise...they don&#039;t stand a chance on the palate.  I&#039;m glad you wrote this because re-orientation is necessary.  

As far as what Scott said, the sentiment is right on.  The price difference between ketchup and salsa is about $1.00-$1.50 or so.  However, it is telling that Americans are spending more cumulative dollars on salsa than on ketchup.  Can you imagine an America where people spend more cumulative bucks on craft beer than on domestic big boys?  Sure, the big boys might sell more actual beer but it would be a sight to behold more money being spent on craft stuff.  It&#039;s at that point that I think the discussion about more amount or more dollars has essentially become, academically speaking, a negligible distinction.  Point being, tastes are changing and market share is slipping.  I know this is a somewhat trite point to be contentious on but I thought add to the discussion anyway.</description>
		<content:encoded><![CDATA[<p>Agreed about the big beer issue.  I really hope that we get comfortable with just drinking beer and enjoying.  Forget the pissing contests, let&#8217;s just enjoy good beer for being good beer.  Big beers are the like the classic argument for violence.  The more you see, the more you become numb when you see it.  It&#8217;s no wonder sessions don&#8217;t get much praise&#8230;they don&#8217;t stand a chance on the palate.  I&#8217;m glad you wrote this because re-orientation is necessary.  </p>
<p>As far as what Scott said, the sentiment is right on.  The price difference between ketchup and salsa is about $1.00-$1.50 or so.  However, it is telling that Americans are spending more cumulative dollars on salsa than on ketchup.  Can you imagine an America where people spend more cumulative bucks on craft beer than on domestic big boys?  Sure, the big boys might sell more actual beer but it would be a sight to behold more money being spent on craft stuff.  It&#8217;s at that point that I think the discussion about more amount or more dollars has essentially become, academically speaking, a negligible distinction.  Point being, tastes are changing and market share is slipping.  I know this is a somewhat trite point to be contentious on but I thought add to the discussion anyway.</p>
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		<title>By: Nate</title>
		<link>http://thankheavenforbeer.com/2010/05/26/craft-beer-the-food-industry-the-bigger-the-better/comment-page-1/#comment-222945</link>
		<dc:creator>Nate</dc:creator>
		<pubDate>Thu, 01 Jul 2010 12:30:11 +0000</pubDate>
		<guid isPermaLink="false">http://thankheavenforbeer.com/?p=5108#comment-222945</guid>
		<description>Thanks for commenting Lew...that makes sense about the ketchup.  I&#039;m with you on drinking strategy...I&#039;ve actually visited your session beer project website several times.  I would love to try that smoked baltic porter!</description>
		<content:encoded><![CDATA[<p>Thanks for commenting Lew&#8230;that makes sense about the ketchup.  I&#8217;m with you on drinking strategy&#8230;I&#8217;ve actually visited your session beer project website several times.  I would love to try that smoked baltic porter!</p>
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		<title>By: Lew Bryson</title>
		<link>http://thankheavenforbeer.com/2010/05/26/craft-beer-the-food-industry-the-bigger-the-better/comment-page-1/#comment-222720</link>
		<dc:creator>Lew Bryson</dc:creator>
		<pubDate>Thu, 01 Jul 2010 03:58:30 +0000</pubDate>
		<guid isPermaLink="false">http://thankheavenforbeer.com/?p=5108#comment-222720</guid>
		<description>That&#039;s...not actually quite true about salsa and ketchup. Dollar sales of salsa are more than that of ketchup; it&#039;s because salsa costs quite a bit more per ounce than ketchup. People spend more on salsa, but they buy more ketchup.

Which is kind of where I am on big beers. They&#039;re good too, but I like to drink beer. So this weekend, I&#039;ll have two beers on draft at my son&#039;s graduation party: a 5.9% Baltic Porter with just a touch of smoked malt (a beer I did at Sierra Nevada Beer Camp in April with a bunch of Philly-area beervolk), and a 5.1% pilsner. I&#039;ll be drinking all day, too, which is how I like to drink beer. I won&#039;t have three pints and fall over.</description>
		<content:encoded><![CDATA[<p>That&#8217;s&#8230;not actually quite true about salsa and ketchup. Dollar sales of salsa are more than that of ketchup; it&#8217;s because salsa costs quite a bit more per ounce than ketchup. People spend more on salsa, but they buy more ketchup.</p>
<p>Which is kind of where I am on big beers. They&#8217;re good too, but I like to drink beer. So this weekend, I&#8217;ll have two beers on draft at my son&#8217;s graduation party: a 5.9% Baltic Porter with just a touch of smoked malt (a beer I did at Sierra Nevada Beer Camp in April with a bunch of Philly-area beervolk), and a 5.1% pilsner. I&#8217;ll be drinking all day, too, which is how I like to drink beer. I won&#8217;t have three pints and fall over.</p>
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		<title>By: THFBeer_nate</title>
		<link>http://thankheavenforbeer.com/2010/05/26/craft-beer-the-food-industry-the-bigger-the-better/comment-page-1/#comment-195478</link>
		<dc:creator>THFBeer_nate</dc:creator>
		<pubDate>Thu, 27 May 2010 17:42:21 +0000</pubDate>
		<guid isPermaLink="false">http://thankheavenforbeer.com/?p=5108#comment-195478</guid>
		<description>@Royce...Thanks.  i think you are right in saying that there is a different kind of complexity in more sessionable beers.

@Scott....That&#039;s a good example with the Dundee.  Bigger and better is leaving classic in the dust.  Interesting about the salsa...totally jives with the article.</description>
		<content:encoded><![CDATA[<p>@Royce&#8230;Thanks.  i think you are right in saying that there is a different kind of complexity in more sessionable beers.</p>
<p>@Scott&#8230;.That&#8217;s a good example with the Dundee.  Bigger and better is leaving classic in the dust.  Interesting about the salsa&#8230;totally jives with the article.</p>
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		<title>By: Scott-TheBrewClub</title>
		<link>http://thankheavenforbeer.com/2010/05/26/craft-beer-the-food-industry-the-bigger-the-better/comment-page-1/#comment-194912</link>
		<dc:creator>Scott-TheBrewClub</dc:creator>
		<pubDate>Wed, 26 May 2010 22:22:16 +0000</pubDate>
		<guid isPermaLink="false">http://thankheavenforbeer.com/?p=5108#comment-194912</guid>
		<description>+1 on what Royce said.  Right now I have a hard time appreciating the extreme beers anyway but that&#039;s just me.  I think its natural that tastes change and markets adapt.  The producers are producing what the market is demanding so its all good.

I recently reviewed Dundee&#039;s Honey Brown.  That used to be a big-selling beer when it came out because I guess it was different.  Now, it doesn&#039;t really stand out as anything special compared to other beers.  Sales slipped because tastes have changed.  its natural.

Another example, more salsa is sold in the US now than ketchup.</description>
		<content:encoded><![CDATA[<p>+1 on what Royce said.  Right now I have a hard time appreciating the extreme beers anyway but that&#8217;s just me.  I think its natural that tastes change and markets adapt.  The producers are producing what the market is demanding so its all good.</p>
<p>I recently reviewed Dundee&#8217;s Honey Brown.  That used to be a big-selling beer when it came out because I guess it was different.  Now, it doesn&#8217;t really stand out as anything special compared to other beers.  Sales slipped because tastes have changed.  its natural.</p>
<p>Another example, more salsa is sold in the US now than ketchup.</p>
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		<title>By: Royce</title>
		<link>http://thankheavenforbeer.com/2010/05/26/craft-beer-the-food-industry-the-bigger-the-better/comment-page-1/#comment-194900</link>
		<dc:creator>Royce</dc:creator>
		<pubDate>Wed, 26 May 2010 22:07:20 +0000</pubDate>
		<guid isPermaLink="false">http://thankheavenforbeer.com/?p=5108#comment-194900</guid>
		<description>I find this post very interesting.  It&#039;s telling that when you read a site like ratebeer or Beer Advocate, all of the top rated beers are Double IPAs or Imperial Stouts or things of that nature.  The beer aficionado community absolutely gravitates towards that big and bold style.

That&#039;s probably my biggest issue with the beer community right now.  There&#039;s a big focus on a particular niche of brewing while a lot of the moderate ABV, session beers get pooh pooh&#039;d.  Many of those session beers have depth and complexity, but of a different kind than the big goliaths.  And there&#039;s something to be said for a straightforward delicious beer as well.</description>
		<content:encoded><![CDATA[<p>I find this post very interesting.  It&#8217;s telling that when you read a site like ratebeer or Beer Advocate, all of the top rated beers are Double IPAs or Imperial Stouts or things of that nature.  The beer aficionado community absolutely gravitates towards that big and bold style.</p>
<p>That&#8217;s probably my biggest issue with the beer community right now.  There&#8217;s a big focus on a particular niche of brewing while a lot of the moderate ABV, session beers get pooh pooh&#8217;d.  Many of those session beers have depth and complexity, but of a different kind than the big goliaths.  And there&#8217;s something to be said for a straightforward delicious beer as well.</p>
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		<title>By: Tweets that mention Craft Beer &#38; The Food Industry: The Bigger the Better? &#124; Thank Heaven for Beer -- Topsy.com</title>
		<link>http://thankheavenforbeer.com/2010/05/26/craft-beer-the-food-industry-the-bigger-the-better/comment-page-1/#comment-194759</link>
		<dc:creator>Tweets that mention Craft Beer &#38; The Food Industry: The Bigger the Better? &#124; Thank Heaven for Beer -- Topsy.com</dc:creator>
		<pubDate>Wed, 26 May 2010 18:15:20 +0000</pubDate>
		<guid isPermaLink="false">http://thankheavenforbeer.com/?p=5108#comment-194759</guid>
		<description>[...] This post was mentioned on Twitter by Nate &#124; THFB and Chris Spradley, Chris Spradley. Chris Spradley said: RT @THFbeer_nate: Craft Beer &amp; The Food Industry: The Bigger the Better? http://wp.me/pjMtA-1ko [...]</description>
		<content:encoded><![CDATA[<p>[...] This post was mentioned on Twitter by Nate | THFB and Chris Spradley, Chris Spradley. Chris Spradley said: RT @THFbeer_nate: Craft Beer &amp; The Food Industry: The Bigger the Better? <a href="http://wp.me/pjMtA-1ko" rel="nofollow">http://wp.me/pjMtA-1ko</a> [...]</p>
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