I suppose it is only human nature to want to outdo your neighbor, at least in a survival of the fittest mentality. However, in this world capitalist economy we lose our way. Case in point, within seconds of my father putting his mower away his next door neighbor hastily makes sure to remove his retired self from the lazy boy and mow his pristine yard. Heaven forbid his yard not be the best trimmed in the neighborhood, if even for a moment. I love visiting every summer just to observe this asinine behavior.
Of course, a beer analogy ensues.
In 2002 Samuel Adams wowed the world with it’s release of a monster of a beer, Utopias, which boasted an ABV of 27%. Go ahead and search around online for it. A quick google search revealed a several year old bottle for $599.99. Sam Adam’s spends years making this beverage, aging it in used liquor barrels.
Sam Adam’s inadvertently started the big beer race, and it seems to have picked up speed in recent months. First off, let me state that there is an overwhelming trend of bigger beers. It seems the higher the ABV, the more interest a beer generates. Remember The Bruery? Of course you do. They brewed that big old imperial stout, Black Tuesday. Prior to the Black Tuesday hype were they even a blip on your radar? Interesting to the theme of this article is a comment made to Mike when he was touring Bruery. I recall him telling me that a brewer said, in reference to Black Tuesday, that they wanted to eventually push the ABV beyond that of Utopias and that they didn’t even care what it tastes like.
This was before the release of Tactical Nuclear Penguin, by Scottish bad boys, Brewdog. Tactical Nuclear Penguin was marketed as The Strongest Beer in the World. This experiment in ridiculously high ABV weighed in at 32%. I still have not tried it, so I cannot vouch for it’s magnificence, and I am not going to spend my kids’ college fund on it, so go here to read some reviews.
It seems a German brewery–Schorschbräu–just couldn’t stand the fact that Brew Dog’s proverbial lawn was greener than their own, so they brewed up a better tasting higher ABV brew that boasted and alcohol content of 40%.
Weeks later, Brew Dog is now announcing the creation of their latest brew, Sink the Bismark, that one-up’s the Bavarian Beast by 1% with an ABV of 41%. And I am getting tired.
Now, I am not opposed to avantgarde brewing and feel that for my purposes Reinheitsgebot is a tad silly. I am not opposed to big ABV beers. In fact, I brewed up a 17.4% Belgian Stout; however, in mind was not highly elevated alcohol, but rather a unique flavor. In fact, Mike defended Tactical Nuclear Penguin, and I agreed with every word he said. I uphold Brew Dog as brewery that makes fantastic beer, and champion their right to brew up a beast of a beer and still call it beer.
I suppose I’d offer up a cautionary tidbit of advice to brewers, including myself as a homebrewer: Let’s keep exceptional flavor in focus as the desired end result rather than peripherals such as enormous ABV’s.
For the record, I still want to try all of aforementioned beers in this article, and please do not misconstrue my words as passing judgment upon Brew Dog or Schorschbräu as having forgotten their first love of better beer, because I do not believe they have. Unlike certain critics, I’ll concede that Brew Dog’s latest creation is still “beer.” I just hope that in the next few months I hear less of the world’s strongest beer, and more of the world’s tastiest beer.


I’m going to beat them both with a great tasting beer.
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I really don’t see a problem with the beer wars, especially from the view point of Brew Dog. They make some crazy concoctions and they always seem to want to push the envelope of beer creation. I’m pretty sure they would not come out with a beer if they didn’t think it taste good. Some see it as a beer war, I see it as insane innovations that will only add to the craft beer revolution.
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Thanks for the comment, Russel. I’m down with pushing the envelope of what is considered beer. Just check out our other posts on BrewDog. I just can see something like this tumbling out of control into 90% ABV jet fuel with no regard for flavor.
Note the quote in which a brewer (admittedly not brewdog–but this was never meant to be a dis on them) stated they didn’t care what their beer tasted like as long as long as it beat the then biggest beer in the world.
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I left a comment to that effect on another website. I don’t think Nate is expressing that there is an inherent problem. What he is driving at is that the taste experience is of paramount concern. When alcohol percent is primary, which is obviously is in this this particular case, you might be willing to compromise on other aspects of the beer (or it may simply be a matter of incidence). Either way, I see what you are driving at. Thanks for stopping by and we hope to see you again.
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Amen Nate! I’m all about experimentation and innovations but I want to see some of that on the other end of the spectrum as well. It’s starting to sound like bigger is better and that just is not the case. Little can be just as good as big. Personally I like drinking beer and I would rather be able to try a bunch of beers and not fall over. I have been following another blogger – tedbrews(dot)com – who has been brewing a bunch of small beers. I’d like to see some commercial brewers do the same. While at the same time experiementing with the big stuff too.
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Here is Brew Dog’s response:
http://beeradvocate.com/forum/read/2590028
Thoughts???
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I want to try them all, as well as Brew Dog’s Nanny State.
However, flavor is king. That is why I drink beer. And it is why I brew beer.
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Hi Nate, I think BrewDog are in danger of painting themselves into a corner with all their self-enforced craziness. I don’t think it’s any coincidence that their share option has (or is soon to be) concluded – great publicity for the cause. The sad thing is, their ‘regular’ beers are fantastic, but Punk IPA and the like are in danger of being left in the wake of all the one-upmanship.
For the record, I quite liked TNP for all it’s peaty smokiness. I’d be more wary of Bismarck (and not just for the distasteful name) – historically their IPA’s have verged on the undrinkable, Atlantic IPA was about as much as I could take. Still, if I could get hold of one I’d give it a go – it has to be better than Nanny State or How to Disappear Completely…maybe they should stick to the higher abv beers…
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Being labeled ‘strongest beer’ is a fact, whereas ‘tastiest beer’ can’t really ever be determined. There can be only one ‘strongest beer’ and whoever has that is going to get the attention. Great marketing I think.
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I think they are entertaining. And in their entertainment they might just peak someone’s interest in trying craft brews. Would I drink Bismark? You bet! Just to say I drank an 82 proof beer! It is higher proof than some whiskeys! I couldn’t pass that up, no matter what it tastes like. I’m hoping I can get some.
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I personally think this is getting a bit ridiculous. I don’t care about how big a beer is or how much alcohol is in it. To me it is about the quality and taste. I respect BrewDog, and I normally like their attitude towards beer, but I think they are going a bit too far. But at the same time I would be surprised if there is more than meets the eye going on with these two breweries. Maybe they made a deal to out duel each other to build each others brands. There have been stranger things that have happened.
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Wouldn’t it just be easier to post a YouTube video of them measuring their junk?
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Just remember taste is subjective, but alcohol content is measurable. As far as I’m concerned one of the tastiest beer have already been made in the Monks Blood. The tastiest brew I’ve had to date. So there are still great tasting beers being made, and if a brewery or two want to get hung up on ABV so what? Remember Brew Dog still makes Tokyo Stout, Atlantic IPA, and some other very tasty brews too.
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There’s already a review of the stuff and apparently it’s pretty damned good.
And I really enjoyed the taste of Tactical Nuclear Penguin.
So if these big ABV beers can keep me wanting more, more power to them!
But in the end, it’s just genius brand marketing.
P.S: check out Brew Dog’s reply via the link Nate posted above. This beer has been in works for 5 months now, not just to combat the Germans
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For me, the beer has to come first. If a brewery wants a high abv concoction in their portfolio of beers, then great. But if they are just making something to market and draw attention, that is where I get nervous.
The beer may still turn out great but the ends don’t always justify the means. I agree that I think that BrewDog should pull back and improve their current roster instead of creating more and more press.
And I will have to respectfully disagree on TNP being beer. Technically, yes. It is a malted beverage. But I can give you some Clear Creek Whiskey and it is damn close to what TNP tasted like to me.
I hope Sierra Nevada and Dogfish start a trend with their “small” beers.
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Digging the comments, guys…seems like this is a controversial topic. Thanks to everyone for being respectful of each other! I’d reply to each one, but I’m at work and i like to respect my boss’ time. Cheers!
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well said, nate.
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I don’t see anything wrong with Beer Wars. Let them go at it. I think it benifits the consumer, maybe leads to something new. I’m looking forward to trying TNP and Sink the Bismark. I want to see if it’s like drinking a spirit or the maltiness in the beer comes through.
I put a question on my facebook page this morning (http://facebook.com/simplybeer) would you rather have a 40% abv beer or Whiskey(spirit)?
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@Devrie…thanks!
@Peter, I saw that on your FB. I REALLY want to try it too…i’m just not made of money.
I think a few folks didn’t carefully read my article and perceived me as being anti-brewdog. Def. not. Mike is going to try some, and I think I read you are. I’ll look forward to reading your reviews…and tasting your beer!
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Just learned that I’ll be sampling a bottle of Sink the Bismarck within the next week or so. Stay tuned!
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@Brad…maybe you, mike, and peter could do collaborate your posts on the same day or something similar.
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I agree with you, Nate – taste should come first.
The first beer I had in the ABV Wars was Utopias, and it was remarkable. Then I tried Tactical Nuclear Penguin and it was a huge letdown. You can taste the compromises they made to jack up the ABV. I’m sure Sink the Bismark is no better, and I have to say that I’m losing respect for Brew Dog. They are only a couple of years old, and now their main claim to fame is making rocket fuel. Not sure that’s what they set out to do, but it is where they’re headed.
I haven’t had Sink!, so maybe it’s wonderful, but I doubt it.
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¡Ay, caramba!
http://thebittenbullet.blogspot.com/2010/02/so-looks-like-it-is-competition-after.html
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beer_scientist Reply:
February 19th, 2010 at 1:32 pm
Thanks for the link Tex.
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[...] funny how quickly things change in the beer world. Just 3 months ago (or thereabouts), Brewdog was releasing Tactical Nuclear Penguin. I wrote an [...]