Comments on: What is a Natastrophe?

By: nate

nate — Thu, 26 Nov 2009 17:32:45 +0000

Jim..,seriously, that comment cracked me up. I think you are on to a great idea/theme to be implemented here on the site

By: Jim

Jim — Wed, 25 Nov 2009 16:50:43 +0000

I thought a “Natastrophe” is when Nate overcooks a mash.

Seriously, I thought you were introducing a new series of posts where Nate points out what’s going wrong in the beer world.

By: Big Tex

Big Tex — Wed, 25 Nov 2009 16:19:12 +0000

No, we shouldn’t. I wouldn’t deign to purchase such filth.

By: Nate

Nate — Wed, 25 Nov 2009 15:26:24 +0000

@Big Tex: haha that’s funny. I actually remember the “cool partyers” brought Rolling Rock. The painted on label instantly sophticated them. I wonder if we should do a crap beer tasting here on the site?

By: Big Tex

Big Tex — Wed, 25 Nov 2009 15:16:06 +0000

@ Nate: I believe the whole sex appeal thing is more of a subconscious thing than anything. Before I had reached beer enlightenment, I recall a discussion with one of my old high school buddies (during our early collegiate years) about the so-called merits of Bud Light vs. Coors Light at dorm/block parties. And this discussion did not so much revolve around taste as it did with coolness and babes. It wasn’t so much that Coors Light will “get me more chicks” or make me more appealing, but more like my chances of scoring have greatly increased because this party is offering Coors Light vs. Bud Light. I do recall another discussion where having Rolling Rock took you to a higher echelon.

Those days are behind me now, and you can see that I have transcended into geekdom.

By: Nate

Nate — Tue, 24 Nov 2009 19:19:31 +0000

@Mike: That was my first thought too!

@Big Tex: Seriously, i almost said the same thing (Believing that seltzer water with a hint of barley flavor constitutes beer) for a description of Natty Light. Great link…I don’t know how I never read that. I wonder if many folks really attribute their sex appeal to macro brew?

@howard: “I’ll stick to my craft beer, even if it makes me broke, and somehow keeps me from getting laid.” hahaha! I hear you on the soft spot…it reaffirms my belief that macro marketing is primarily targeting college kids.

By: howardf

howardf — Tue, 24 Nov 2009 13:44:58 +0000

I’ll always have a soft spot in my heart for Natty Light. It was my utility beer in college, at least until Natty Ice came out (more ABV for the same price, clearly marketed to broke college kids). I know the beer is terrible, having tasted it frequently, even occasionally re-tasted it when I had too many, but I’d still take it over The Beast or Keystone. Actually if I had to pick from those three, I’d pick water.

What I think is interesting is that before the current economic slump, you would never see or hear Natty Light commercials. Now that AB’s core demographic (read: everybody) has less money in their pocket, they’re making sure they still get their share by promoting their value line.

I’ll stick to my craft beer, even if it makes me broke, and somehow keeps me from getting laid.

By: Big Tex

Big Tex — Mon, 23 Nov 2009 21:01:43 +0000

Oh... my... I automatically associate Natty Light with WWE wrestling. Some of my old roommates would watch WWE (back then, WWF) and drink Natty Light. I was always invited, but I insisted on drinking something of higher quality. I eventually fell off the wrestling bandwagon, as the low brow entertainment really didn't mesh well with my high brow beverage. Natty Light contributed to my nickname of Beer Snob, a moniker I accepted with pride. What is your definition of a Natastrophe? Believing that seltzer water with a hint of barley flavor constitutes beer. What are your thoughts on Macro Marketing? Tremendously low brow. I believe the folks at Stone touch on this topic. I endorse their sentiments.

By: beer_scientist

beer_scientist — Mon, 23 Nov 2009 20:32:45 +0000

A Natastrophe is when you show up to the party WITH Natty Light.

By: Twitter Trackbacks for What is a Natastrophe? | Thank Heaven for Beer [thankheavenforbeer.com] on Topsy.com

Mon, 23 Nov 2009 20:14:42 +0000

[...] What is a Natastrophe? | Thank Heaven for Beer thankheavenforbeer.com/2009/11/23/what-is-a-natastrophe – view page – cached nstead of drumming up a reputation for the flavor of the beer, the macro brewer seems to drum a reputation for the brand of the beer. [...]